The Big E Fair: A Local’s Guide to New England’s Favorite Tradition
Golden Storage
September 7th, 2025
If you live in Western Massachusetts, you’ve probably heard of The Big E Fair. It’s the largest fair in New England, drawing millions of visitors every fall to celebrate food, music, culture, and community.
For vendors and exhibitors, it’s also one of the most significant opportunities of the year, just minutes away from convenient storage options like Golden Storage near the Big E.
When is The Big E?
The Big E is held every September and runs for 17 days, usually starting in mid-September and ending in early October. It’s a fair that combines the feel of a state fair, food festival, and cultural expo all in one, with daily events and new experiences every weekend.
Special themed days often take place during the run of the fair, such as Connecticut Day, Rhode Island Day, and Massachusetts Day, where individual states get the spotlight with extra performances, parades, and features. This makes each visit unique, depending on when you go.
Where is The Big E Located?
The Big E takes place at the Eastern States Exposition grounds in West Springfield, Massachusetts. If you’re nearby in Agawam, Springfield, or Chicopee, you’re only a quick drive away. Out-of-town visitors can easily access the fairgrounds via I-91 or the Massachusetts Turnpike.
The fairgrounds themselves are massive, covering more than 175 acres, so it feels like its own mini city once you step inside. For vendors, this size is an advantage—it means there’s plenty of room for displays, food stands, and exhibits without feeling overcrowded.
How Much Does The Big E Cost?
General admission is usually under $20 for adults, with discounted rates for children and seniors. Families often take advantage of special “value days” and multi-day passes to save money.
Group rates are also available, which is perfect for school field trips, senior tours, or organizations bringing in large groups. You can check the official Big E ticketing page for the latest prices and promotions.
Parking and Transportation Tips
Parking at The Big E can be a challenge, especially on weekends. On-site parking fills up quickly, but there are also off-site lots with shuttle buses to the fairgrounds. Rideshare services and public buses from Springfield are also good options to avoid the parking crunch.
Some visitors prefer parking in downtown Springfield and using the bus system, which can be less stressful than waiting in long traffic lines near the fairgrounds. If you’re hauling vendor supplies, it’s best to arrive early in the morning before crowds peak.
Hotels and Accommodations Near The Big E
Local hotels in Springfield, Agawam, and West Springfield fill up fast during fair season, so it’s best to book early. Some visitors also look for vacation rentals nearby to get a more relaxed, home-like experience. For vendors who need long-term lodging, there are extended-stay hotels in the area with kitchenettes and extra space.
For a unique experience, some travelers also book bed-and-breakfasts in surrounding towns like Northampton or Holyoke, combining a quieter retreat with easy access to the fair.
The Big E Parade
Every day at 5 p.m., the fairgrounds come alive with a parade featuring floats, marching bands, and performers. It’s one of the signature traditions of The Big E and a must-see for first-time visitors. Each state’s building often participates, so the parade feels like a showcase of all of New England in one place.
State Buildings and Avenue of States
One of the fair’s most unique features is the Avenue of States, where each New England state has its own building showcasing local food, culture, and businesses. From Maine lobster rolls to Vermont maple syrup, it’s a culinary road trip in one place.
These buildings also serve as a gateway for small businesses to introduce their products to thousands of new customers. Many vendors use the exposure at The Big E to grow their brand and build relationships that last long after the fair is over.
Big E Concerts and Entertainment
The Big E hosts a full lineup of concerts at the Big E Arena, its main live music venue on the fairgrounds. Each year, the schedule includes big names across genres, from country and rock to pop and R&B. Beyond concerts, visitors can enjoy comedy shows, magic acts, and local performers spread throughout the fairgrounds.
For families, there are also daily, smaller performances, ranging from dance troupes to marching bands, which give the event a festival feel beyond just the big-name headliners.
Food at The Big E
Fair food is a huge draw. Favorites include cream puffs, fried Oreos, giant turkey legs, and creative new treats introduced each year. Don’t miss the state buildings for regional specialties and the fairgrounds for carnival classics.
Every year, new food vendors compete to grab attention with bold creations—think bacon-wrapped everything, deep-fried candy bars, or over-the-top milkshakes. For vendors, this is an opportunity to stand out by offering something Instagram-worthy that drives traffic to their booth.
Shopping at The Big E
The fair is also a marketplace, featuring hundreds of vendors selling a wide range of items, from handmade crafts to home goods. It’s an excellent chance for local businesses to showcase their products to a massive audience. Many shoppers come specifically to find items they can’t get anywhere else, which makes the vendor halls a prime spot for exposure.
Midway Rides and Games
Families and thrill-seekers alike flock to the midway for rides and games. There are rides for all ages, from kid-friendly carousels to high-energy roller coasters. Carnival games bring out the competitive spirit, and kids love walking away with stuffed-animal prizes.
Agricultural Competitions and Fair Animals
The agricultural roots of The Big E are still alive today. Livestock shows, horse competitions, and petting zoos highlight the farming heritage of New England. For many families, this is the first time kids see cows, pigs, or goats up close, making it both educational and fun.
Storrowton Village Experience
This recreated 19th-century village offers a glimpse into New England’s past with historic buildings, reenactments, and hands-on activities. It’s a quieter, educational break from the fair’s bustle. Workshops often include demonstrations of blacksmithing, weaving, and candle-making.
Community and Cultural Significance
The Big E is more than just a fair—it’s a tradition that brings New England together. For residents, it’s an annual event that feels like a homecoming. For vendors, it’s a chance to connect with new customers and showcase their work.
The fair also gives back to the region by supporting local agriculture, youth programs, and small businesses. Its economic impact stretches well beyond the fairgrounds into restaurants, hotels, and shops throughout Western Massachusetts.
Tips for First-Time Visitors
Bring comfortable shoes, expect long food lines, and pace yourself—the fairgrounds are huge. A backpack with water, snacks, and sunscreen is a brilliant idea, especially for families. Another smart move is downloading the official Big E app, which provides real-time maps, event schedules, and food stand locations.
Tips for Attending Solo
Many people enjoy attending solo to fully take in the sights, shows, and foods at their own pace. It’s also a great way to meet new people and connect with vendors. If you’re attending for business, walking solo also makes it easier to scout ideas, meet other vendors, and network.
How Much Walking to Expect
The fairgrounds cover over 175 acres, so expect to walk several miles in a single visit. Mobility scooters are available to rent for those who need them. For vendors hauling equipment, it’s important to plan where to park and stage items before opening to avoid extra walking back and forth.
Final Thoughts: Why The Big E is a Must-See
The Big E Fair is a New England tradition that blends culture, food, entertainment, and community into one unforgettable event. Whether you’re visiting with family, friends, or on your own, it’s an experience worth planning around each year.
For vendors bringing equipment, supplies, or displays, secure storage nearby can make the process easier—check out storage solutions just minutes from The Big E to keep things safe and accessible before and after the fair.
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